“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” A quote by Joe Chernov perfectly sums up the importance and power of marketing. It’s true that a good product sells itself, but it’s hard to stand out in today’s overcrowded and extremely competitive market, which means that companies need help in raising brand awareness.
No wonder that a career in marketing and advertising is prosperous, especially if we bear in mind that the money is usually good, while many people are attracted by the glamour and creativity of this industry. But is everything as hip and cool as Mad Men led us to believe? Certainly not, but this doesn’t necessarily imply anything bad. Let’s see why it’s a good idea to consider a career in this fast-growing industry.
Break Free from the 9 to 5
The 9 to 5 schedule can be tough, especially on creative people. It’s hard to be chained to your office desk for 8 (and usually even more) hours straight. In some cases, it can lead to depression and anxiety, so many workers dream of being able to get rid of this kind of daily grind and have more flexible hours. A career in marketing and advertising offers the benefit of allowing you to quit that hamster wheel of fixed work hours. But, don’t start jumping for joy just yet. Don’t forget that being a marketer means constant deadlines, so flexible hours might turn into the 8-to-6. Still, if you love this job, this won’t be a problem, but be prepared for hard work.
You can be sure that your work will be filled with various challenges, and that no two days will ever be the same. A career in marketing is interesting and exciting, so there’s no fear that you could ever get into a rut. Besides that, the industry is developing and changing quickly, so it requires you to learn new skills all the time if you want to stay on top of things. What’s working today can be outdated tomorrow, so being alert is a must. Even though this might seem like a lot of stress and tasks, this profession is highly fulfilling and rewarding. People who are marketers at heart have so much fun at work that they don’t even perceive all these shortcomings.
A career in marketing and advertising encompasses a lot of various job options, so you can specialize in social media marketing, design, digital media, copywriting, marketing analytics, photography, and numerous other fields. However, traditional marketing isn’t dead, so you can even try your hand at telemarketing, email marketing, or direct mail. If you think that a career in outbound marketing means a dead-end job, you’re wrong. This method is still very profitable, and direct mail marketing is one of its highlights. For example, as many as 79% of consumers act on direct mail right away, while the same statistic reports that only 45% of consumers immediately deal with the email they receive. The popularity of digital marketing hasn’t destroyed traditional printing services, and according to some estimates, a steady growth can be expected in this industry, which is a surefire sign that the days of traditional marketing methods aren’t yet numbered.
Connect with a lot of professionals
A marketing or advertising career goes hand in hand with meeting new people on a daily basis. If working with other people inspires you, and if you have strong communication skills, then you can highly benefit from being part of this community. The more people you interact with, the more new things you learn. Marketers have to be good psychologists as they need to be observant and perceptive in order to understand their target audience and predict their reactions, so brushing up on your psychology skills will also come in handy. Another advantage of working in this industry is that you’ll be able to build your professional network, which can result in numerous business opportunities. According to research conducted by a career coaching company, 46% of jobs are filled through networking.
As you can see, pursuing a career in this field is the right choice if you’re ready for a constant professional growth and pushing yourself to the limit. Of course, this doesn’t go unrewarded, so marketing, advertising, and promotion managers can expect an annual median salary of more than $108,000, not to mention that a positive job outlook means that you won’t have to worry about job security.